Videos should be between 30 seconds and two minutes in length, and show the contestant’s personal vision of sustainable living. Contestants may wish to show the main environmental concerns in their country, and their vision of how these problems can be resolved. Another approach could focus on how their generation can lead the transformation of Europe to a more sustainable way of life.

The competition is open to a range of approaches – for example, contestants are free to choose journalism or fiction, live action or animation, interviews or images. If the videos are in a language other than English, they must have English subtitles.

The public will also be given an opportunity to vote the 'Buzz' Prize, nominating their favourite video via social media.

Prizes
1st place: €3000 and plaque
2nd place: €2000 and plaque
3rd place: €1000 and plaque
Public vote winner: plaque

The jury will be made up of notable journalists, communication professionals and media industry experts. They will be looking for the most original ideas and creative communication styles.

The four winners will travel to the EEA headquarters in Copenhagen, where they will receive cash prizes at an awards ceremony on 5 June 2012.