In this new book, published by The Collins Press, John Travers discusses the role energy plays in the Irish economy and lifestyle, the country’s consequent thirst for imported oil and how an energy crisis that could ravage the nation may be avoided.

He then assesses in clear terms, practical energy alternatives using renewable sources such as wind, solar, wave and biomass, which would allow Ireland to meet all of its energy needs and achieve energy independence. This would provide an opportunity for Ireland to become a global beacon in the use of clean energy.

Launching his new book, John Travers, said, “Clean energy can help rescue Ireland from its current economic and energy challenges. In achieving energy independence, Ireland can become an outstanding world leader and a global beacon for the use of clean energy. Ireland is endowed with winds that are among the strongest in the world and the waves that crash against our western seaboard are some of the most powerful on the planet. Harnessing these and other clean energy sources such as solar and biomass offers Ireland a golden opportunity to overcome the energy challenge it faces.”  He added, “There is the potential to create almost 100,000 jobs from harnessing renewable energy and applying energy efficiency activities.”

John Travers is an international energy expert. He is an engineering graduate of University College Dublin and a MBA graduate of Harvard University. He has previously worked for Shell International and McKinsey & Company. He is currently CEO of Alternative Energy Resources, a leading Irish alternative energy company, headquartered in NovaUCD the Innovation and Technology Transfer Centre at UCD. He is also the author of Driving the Tiger, Irish Enterprise Spirit.